Users will soon have a fresh option that allows them to cut down on the volume of AI-created content appearing in their feeds. This step comes as the platform disclosed that it presently contains in excess of 1 bn content made with AI.
Testing and Rollout
This change is being tested over the coming weeks before a full-scale launch. This shift aligns with a rise in content created by AI, spurred by recent video-generation tools.
AI Proliferation Online
Studies have shown that almost one in 10 of the most rapidly expanding video streams on a popular video site primarily display clips produced artificially. A significant portion of this content is considered “AI slop”, a phrase for poor-quality, mass-produced content that is often absurd or dreamlike.
Our research shows that numerous viewers appreciate content produced via AI tools, including computer-generated images to informative clips, and we intend to give people the power to see more or less of that, according to their own choices,” said a company executive.
AI on the Platform
The service disclosed that there are currently over a billion videos on its app tagged as artificially created. Overall, more than 100 mn media items are submitted to the platform every day, making AI content a minor portion of its overall inventory.
How to Adjust Settings
Members will be in a position to decrease or raise the amount of AI content they watch by using the “manage topic” option in the application and picking “AI-generated content”. Other topics that are already be adjusted under the tool cover news, clothing, beauty, and movement.
Content Labeling and Policies
TikTok’s guidelines require users to label lifelike AI-made content, and it forbids harmful deepfakes of well-known individuals or crisis events. Any realistic AI video that is without a tag can be deleted under its community policies.
Additionally, the service will now add an artificially created watermark to content created with its own AI tools, or identified by an cross-platform project for spotting artificial media. This measure is aimed to deter users from seeking to evade the disclosure requirement.
Responsible AI Funding
TikTok is also introducing a $2m AI literacy fund for experts and organizations to produce learning resources about ethical AI use. This program will assist non-profit groups specializing in training coding and technology.
Content Safety Approach
The video-sharing app has supported its content review process, during debate over proposals to lay off numerous safety staff in Britain. TikTok is planning to cut hundreds of positions in its user protection team in the UK capital, with trade unions and online safety experts expressing worry that humans are being replaced by automated systems.
A trust and safety lead explained that people-led review would continue to be important, but artificial intelligence can protect employees by filtering out the most graphic content prior to it has to be seen by staff. TikTok stated a significant reduction in explicit and harmful content reviewed by content reviewers over the past year due to reliance on its automated systems.
It is vital to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is the area in which a extensive automated help is really helping us operate efficiently.”
